Last week I wrote a blog about my "Naught and Nice Lists" for 2011 and in that list I included the Accredited Consultant in Real Estate (ACRE) designation on my naughty list. Why? I didn't think I could easily fit into my business model and I didn't have time to finish up the testing (even after completing the fee schedule). Well, guess what. It's officially off the naughtly list. The last two days I finished the testing and graduated!
Why did I change my mind so quickly? Well, this week has been all about catching up and I had the time. More importantly, I also reflected back on a variable pricing structure in which I could charge different prices based on the type of real estate service and property price range. I've decided to combine consulting with traditional commissions (that's in the course). In the end, it became clear that I'd be much better off if I offered consulting for certain services based on client need.
In 2012, I will offer consulting and commission-based compensation options to my clients based on the type of services they need and the price range of the home. Using this model will enable clients to choose what services they get and ensure I deliver what that want and need. Here's an overview of who I offer consulting to:
- Buyers looking at homes up to $1M
- Sellers with properties valued to to $1M
- Developers needing pricing and marketing assessments or plans
The services will include all the things I do for my buyer and seller clients, regardless of the price range. Each service will be priced on a "per service" and "per hour" basis, depending on the service offered. I'll be offering consulting services on a trial basis in Q1 2012 and will evaluate how well they work in my market. Based on how my clients like the services, I'll make adjustments to how they're delivered for the remainder of the year.
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Bryan Robertson, CEO | T: 650.799.9951 | Email: firstname.lastname@example.org | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc | 171 Main St #220 | Los Altos, CA 94022