Brokers, you should be doing drone videos!
There has been a lot of talk about drone video lately and how it's the next big thing in real estate marketing. While the poorly informed folks are busy claiming FAA legal issues (perfectly OK to fly under 400 feet, look it up) the rest of us are determining how to put this new gimmick to use for clients. This is all about marketing, not just the video. When done right, drone video gives a unique perspective on a property and the surrounding neighborhood.
Until drones came along, taking photos and video of homes from 200 feet in the air has been expensive and sometimes impossible to achieve. The advent of drones and their HD cameras (GoPro and others) make it possible to take high-resolution pictures and video nearly anywhere. Concerns over cost seem based on a lack of understanding of both the hardware and the implementation. This is a commodity everyone needs.
Drones Are Not Expensive
One of the most popular drones in the market is the Parrot Ar Drone. It's priced at a whopping $300 for the standard model with built-in HD camera. Even the most budget-strapped broker should be able to afford that! There are several other options as well including the DJI Phantom for under $500 to the Turbo Ace priced near $1200. There are pros and cons to them all but the point is that nearly all the most common drones support built-in or industry-standard cameras to take stills and video of homes and neighborhoods.
Drones Do Not Need Pilots
Can you fly a toy plane? Then you can fly a drone. Some of them have software so easy to use you can program the flight plan and photo/video in a few minutes. This is not like flying a 747 out of LAX. All you've got to do is learn the basic controls and you're off and running in a matter of minutes. Some of the drones come fully assembled which makes it even easier. Just charge the batteries and you can start taking video right away.
Drone Video Is Special...For Now
There are plenty of agents and brokers using drones for video at the moment and it's still special. Forget marketing it as "drone video" if you don't like the term. Tell you clients you'll provide aerial video for all listings and they'll understand. it'll also make a nice impression. If you're trying to stand out from the crowd, this is a good way to do it.
When you average the cost of the equipment and the time involved with post-production of the video and pictures, I'd estimate the cost per listing to be about the same as standard photography. As a differentiator in the current market it has much more value. So, while the opportunity exists why not jump into the frey, get a drone, and start doing video. Your agents will love you for it!
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Bryan Robertson, CEO | T: 650.799.9951 | Email: firstname.lastname@example.org | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc | 171 Main St #220 | Los Altos, CA 94022