If you've been watching some of the markets in the area, you'll notice that stories of multiple offers, rising prices, and few choices are once again standard. The luxury market took a beating in the 2008-2010 timeframe but bounced back last year. I'm here to point out some market trends so you understand what's happening in the various markets. My definition of the luxury market is for homes priced at $1,500,000 and above.
Overall, the trend for luxury homes prices in the primary luxury markets (Atherton, Menlo Park, Palo Alto, Los Altos, Los Altos Hills, Saratoga, and Los Gatos) is for prices to go up and inventory to be down. Palo Alto has the strongest luxury market in the last 12 months. Los Altos has done very well but others are flat or trending up slightly (Saratoga, Los Gatos). The trick on knowing which segments of the market are strongest can be summed up easily. The entry-level luxury market is the strongest. In fact, homes priced $1,000,000 to $1,500,000 are on fire! I left those out of the analysis because they tend to skew the results. It's not uncommon for a home priced in that range in the top school districts to sell at 10% or more above asking price.
A general lack of inventory is still an issue across the region. The overall number of listings is lower than last year and the trend seems to be flat for the time being. There are rumors that sellers are waiting for prices to rise even more but that's unconfirmed.
MARKET SEGMENT DETAILS
- Homes priced under $1.5M are selling immediately, sometimes with pre-emptive offers
- $1.5-2.5M - Very active market but stronger in Los Altos and Palo Alto than other places
- $2.5-3.5M - Moving nicely in Atherton, Los Altos, Los Altos Hills. Moderate activity in other luxury markets
- $3.5-5.0M - Lots of active buyers and deals coming together both on and off the MLS. Fairly not market.
- $5.0-9.9M - Quite a few buyers but few seem to be making buying decisions. This segment will heat up.
- $10M+ - Several buyers in this range as well and more listings coming on recently.


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Bryan Robertson, Broker Associate | T: 650.799.9951 | Email: bryan@serenogroup.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | Sereno Group - Los Altos branch | 369 S. San Antonio Road | Los Altos, CA 94022
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For the last three years I've run into many buyers who tell me the same thing, "We want to buy but we're waiting to see if the market falls more." Inside, I'm laughing at that. Anyone who has ever tried to buy property, stocks, or other investments knows the one rule to them all is "If you can see the bottom of the market, you missed it." Here's what is working against buyers right now - the pundits and media continually say "The market is falling!" or "We project markets to continue to fall." because bad news sells and nobody wants the honor of calling the actual bottom. As a buyer, the proof is in the numbers. Silicon Valley home prices are doing very well and in most markets they're rising - a lot.
I'm a news junkie. However it seems, for whatever reason, that no matter what real estate news article I read the bias is ALMOST ALWAYS negative. It's as if the reporters out there can't find a bright spot anywhere. If I were a consumer, it would be really hard to justify buying or selling a home when, based on the news, it appears that prices all across the country continue to drop and there's no hope in sight. Foreclosures subsiding? No! Short sales easier? No! Prices rising? No, no, no!!! But here's the thing - that's not true. In many places foreclosures are subsiding, prices are rising, and short sales are easier.
The San Jose Mercury News is, once again, telling only part of the story about local real estate. Their latest article states that the sales and prices of homes dropped in July about 5.5%. That's true and it was due to a number of factors. However, the factors were external and not a cause of the local market. The reality is that the median selling price of homes for the year-to-date is up compared to the same figures for last year.
Yes, you read that right, I want a lot more homes for sale in my market. You see, the media and others who like to skew reality in favor of bad news can't seem to admit that some markets are on fire. The Silicon Valley market happens to be one of those markets where sales are dominated by multiple offers and increasing prices. Homes are selling and buyers are left wondering how long they'll have to wait to find the "perfect home". In some cases, buyers who are trying to be patient are going to get priced out of the market.