As a REALTOR, I am sometimes tasked with how to choose another agent who can help a client. The reasons for referring a client to someone include relocation out of the area, buying or selling too far away, a specialist need I can't do (buying a business, etc), and even being too busy. Whatever the reason, it's important to select an agent who can serve my clients needs to the same level I would. So, what do I look for in another agent?
First and most important, personality. That embodies a whole list of traits and the combination helps me to know if I'm working with the best person. Some of the factors I include in personality are:
- Integrity (I want someone who holds ethics high on their list)
- Professionalism (I want someone who conducts themselves in a business-like manner but is also a bit casual)
- Attitude (I want someone who is confident but not arrogant)
- Respect (I want someone who respects others and themselves as well as being respected by their peers)
- Nice (I want someone who is nice. Sounds simply enough. However, they need to know when to play hardball)
Second, experience and knowledge. This varies based on the client. If I'm working with a first-time buyer then I'm more apt to refer them to someone who is relatively new in the business. If I'm working with a high-end buyer or sophisticated investor, I'll choose someone who has experience in those areas. My choice of who to refer to is based on the needs of the client.
Lastly, client preference. Whoever I refer my client to has to be able to get along with the person I've referred them to. Otherwise, it's not a good fit because buying real estate is a team effort. Choosing a referral agent solely on their geography isn't going to work out for my clients. I like to know the agent and get to know how they work either in person, by phone, or by reading their blogs. When they meet the agent, hopefully it's a fit. If not, we go through the process again. It all comes down to customer service and providing a quality experience.
I certainly hope I'm worthy of your referrals. If you have someone looking in the Silicon Valley area, please take a look at my blog, give me a call, and hopefully I can be of service.
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Bryan Robertson, CEO | T: 650.799.9951 | Email: firstname.lastname@example.org | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc | 171 Main St #220 | Los Altos, CA 94022