Los Altos Real Estate Blog


Do we really need another social network?

Social media and networks are constantly in our face, in the media, and their very presence is pervasive in the daily lives of hundreds of millions of people around the world.  From Facebook to LinkedIn to Twitter, you can't go a day without someone you know, somewhere doing something online.  At what point is it all just...too much?

Along comes Pinterest...the latest in a long line of novel social media outlets.  This one offers the ability to "pin" photos and engage in dialog about them.  If that photo is copyrighted, you might actually see a lawsuit (or so I've heard).  I've taken a look at Pinterest and to me it just seems like another way to spend more time online.  Don't we already tagged photos on Facebook?  Do we really need Pinterest or is this just "the next big thing" and a momentary novelty to waste our time?

Real estate is a contact sport

That means real-world, in-person contact, not online.  You can start building relationships online but eventually they MUST move into the real world.  More real world time means more business.  Sure, having your name or business smeared all over another social network increases your chances of being found.  How how much is enough?  Is it enough to be on Facebook and other existing sites?  We don't need another social network.

Real estate is about people and relationships

Social media, like texting, tends to make contact less personal - in my opinion - and more like soundbites.  You can't have a meaningful conversation on Twitter.  Looking at Pinterest, it looks similar in that long dialogs aren't likely.  There are conversations but they appear to be "fluffy".  Do we need more fluff or more substantial?  We don't need another social network focused on "fluff".

I have nothing against social media.  I like it and spend time online every day networking with friends, family, and colleagues.  My networks of choice are Facebook and LinkedIn but I also use Plaxo and Twitter.  They all have their place but do we really need another one that simply wastes our time?  I'm not just talking about Pinterest.  Any other novel way of social networking seems to me, at this point, to be a feature of what already exists.  For me, I'll stay focused on what works and will watch to see where this one goes.

I'm posting this on my blog so my clients can know that while I see the professional need to be on social networks, that's not where I spend all my time.  You can find me in the real world, buying and selling homes.

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 Bryan Robertson, CEO | T: 650.799.9951 | Email: bryan@catarra-re.com | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc  | 171 Main St #220 | Los Altos, CA 94022



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Comment balloon 16 commentsBryan Robertson • February 17 2012 02:58PM


Good evening Bryan,

You have a point! I think Social Media is great and there is no question it has helped me improve my market share! However there is only so much time to devote to social media especially when you are busy listing and selling which is what I do best!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 7 years ago

Hi Bryan - I agree with you.  And with Dorie above.  There are only 24 hours in a day.  I use Social Media for networking and promoting my business.  There are some things I enjoy ONLINE that are NOT for my business....like Texas Holdem Poker.  Pinterest has been around a couple of months, and I like it for personal time.  I sure won't be using it as a network for business.   Then again...I don't have much free time either.  

Posted by Christine Bohn, The Bohn Team, Gainesville FL (RE/MAX Professionals) about 7 years ago

Well...... as far as do we need another Social Media network.  I think the answer is MAYBE!  After all a few short years ago we didnt even know how much we needed Facebook and looka at it today.  Pinterest may be a flash in the pan but it wouldn't be wise to ignore it until we see if it's gonna go!

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) about 7 years ago

Bryan....lots of chatter recently about Pinterest.  I'm not sure I can take it on.  I'm not so sure that social media makes us less social....I interact with a lot more people per day on social media than just sitting here in my office by mysefl.

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - www.BuyersBrokersOnly.com) about 7 years ago

Slow down, I'm still trying to figure out MySpace.


Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) about 7 years ago

Bryan, I'm personally tapped out.  It's enough to keep up with what I NEED to be doing....oh wait, I'm NOT even keeping up with that.  Our WP blog is blank...... Pinterest and others will just have to wait.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) about 7 years ago

Bryan - I know Pinterest is the new shiny object and I haven't even had time to explore it, not sure if I ever will.

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) about 7 years ago

I haven't even figured out why I need Facebook and LinkedIn - and don't have time to spend exploring how to use them well.

Seriously, when someone tells me a company has a "fantastic" page on Facebook and I go there - I can't figure out what is supposed to be so fantastic.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) about 7 years ago

Hi Bryan, it seems like we drop and run to every new social media site that comes along. I have Pinterest but have lost interest with it. If I try to keep up, I won't make a living, lol.

Posted by Jackie Connelly-Fornuff, "Moving at The Speed of YOU!" (Douglas Elliman Real Estate in Babylon NY) about 7 years ago


Good reminder as we all need to spend more time in the real world of meeting and talking with folks instead of just on the internet. Too much social media leads I think to no viable clients.

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) about 7 years ago

And every new platform is THE platform to be on.  I really can't keep up.  I still have not wrapped my head around how to handle Twitter.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 7 years ago

You've really touched on an important point about the real world and that being where business is conducted. Even though, partially through social media, we have a very strong Internet presence in our market, the majority of our referrals come from word of mouth from prior clients. You just can't replace the human touch. 

Posted by Mark Delgado, Benicia and Vallejo, Property Management, rental h (houses for rent, Solano County & Glen Cove) about 7 years ago

One of my agents started Pinterest about a month ago, and she claims it is fairly addicting.  She said that while it is fun, it takes away from her  real work.  So, I think I would have to pass.

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) about 7 years ago

I can't do it.  I just can't.  I already feel like I don't make good use of Facebook, Twitter and even Active Rain. There is a point where it just because a waste of time if it isn't being used properly and I think at this point I need to focus on what I've already got.  Yikes. -Kasey

Posted by Kasey & John Boles, Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties (Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com) almost 7 years ago
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Posted by jzzknsxpkrm almost 7 years ago

We understand exactly what you mean. Sometimes social media platforms can get very saturated with similiar content and the same people dominating different websites - at times it all seems very tiring and pointless. And also very impersonal! 

Posted by Sonia Riahi (TourZap) over 6 years ago

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