Los Altos Real Estate Blog


Can I trust a real estate agent or REALTOR?

As a consumer, you are bombarded with numerous "experts" who offer their opinions on buying and selling homes.  You've likely read something in the newspaper, in a magazine, heard on the radio, or watched on TV that made you think about how you want to go about buying or selling a home.  That mass media outlet (TV, newspaper, magazine, radio, etc) probably makes you feel safe that the information shared...

  • Applies to you
  • Is trustworthy
  • Can't possibly be wrong
  • Is more credible than anyone else

While it's understandable that what you read or heard might actually be accurate, just remember that the media is in business just like real estate agents or REALTORS.  Keep in mind, those terms are not the same.  A REALTOR is someone who has joined the National Association of REALTORS (as well as state and local associations) and is bound by the Code of Ethics.  The others are not members and not bound by those rules.  They may, however, be perfectly professional and honest.  Either one, as a local real estate professional, is more likely to give you an accurate view of what you need to do to buy or sell a home than the mass media.

You can trust your local real estate agent or REALTOR because...

  • They know the local market better than the media
  • They're not as focused on "sales" as you think
  • They serve as advisors and consultants in what is arguably a very complex process
  • They build their business based on referrals, which comes from trustworthy, long-lasting relationships

This business is about relationships.  The business of the mass media is about spewing information.  A real estate agent wants and needs trust so they can help you.  The mass media doesn't care if they help you, just that you listen or read.  A REALTOR is here for the long-haul and wants to be your lifelong resource for any real estate needs.  The mass media doesn't care if you listen or not.  If you leave, their next sensational story will pull in someone just like you.  The trust you want comes from choosing the right agent for you and letting them listen to what you want/need while they inform you of what you need to know.

Call your local REALTOR, get to know them, trust them, and listen to what they have to say.  That relationship will help you in the long run.


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 Bryan Robertson, CEO | T: 650.799.9951 | Email: bryan@catarra-re.com | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc  | 171 Main St #220 | Los Altos, CA 94022



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Comment balloon 11 commentsBryan Robertson • March 01 2012 01:44PM


Bad news sells papers. Folks don't want to read about the ship that made it safely to shore.

Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) almost 7 years ago

The media is just trying to throw stuff against a wall to see what people react to. Interview your real estate agent. Talk to them. See if they're a good fit for you. If they are, trust them. If they aren't, find another one.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) almost 7 years ago

Thank you from the bottom of my heart, Great blog!!!!

Posted by Jon Kolsky, Licensed California Real Estate Broker (Kolsky Realty & Management) almost 7 years ago

I always make it a point in letting my clients know they're getting a Realtor® and with me the owner of the brokerage too. It makes them feel better knowing they're in great hands.

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) almost 7 years ago

Bryan this is a great explanation of why hiring a LOCAL expert is important. Featured in BT and re-blogged!


Featured in BananaTude

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) almost 7 years ago

Bryan.  It is so important to make the distinction between agent and Realtor.  In my opinion, we Realtors take our careers seriously.  We invest in ourselves and adhere to a code of ethics that is so desperately needed in our industry.  We learn so much from our local board as well as on the State and National level.  Thank you for putting this out there.  The public needs to know the difference.

Posted by Belinda Spillman, Colorado Living! (Aspen Lane Real Estate Colorful Colorado) almost 7 years ago


I would hope to think that this is true and correct 100% of the time. But, i think it is right 98 or 99%.


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 7 years ago

Bryan very well written you could be on staff for NAR!

Posted by Marilyn Boudreaux, Lake Charles LA Century 21 Realtor (Marilyn Boudreaux, Century 21 Mike D. Bono & Co.'s) almost 7 years ago

Bryan, this is a well written article that articulates why a local Realtor is a better source of information than the media.  The public is exposed to so much misinformation.  They should read this - suggested. 

Posted by Iris Stuart (none) almost 7 years ago

Bryan - I came from Anna's reblog.  What a great and so true post about trust!    LOVE this post!  Hope you have a lot of exposure to the general public with this

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) almost 7 years ago

Trust....the biggest little word. Oh so important in our personal lives as well as business. 

Posted by Shar Sitter, Home Staging and Redesign Minneapolis/ St. Paul, M (Rooms With Style) almost 7 years ago

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