As a consumer, you are bombarded with numerous "experts" who offer their opinions on buying and selling homes. You've likely read something in the newspaper, in a magazine, heard on the radio, or watched on TV that made you think about how you want to go about buying or selling a home. That mass media outlet (TV, newspaper, magazine, radio, etc) probably makes you feel safe that the information shared...
- Applies to you
- Is trustworthy
- Can't possibly be wrong
- Is more credible than anyone else
While it's understandable that what you read or heard might actually be accurate, just remember that the media is in business just like real estate agents or REALTORS. Keep in mind, those terms are not the same. A REALTOR is someone who has joined the National Association of REALTORS (as well as state and local associations) and is bound by the Code of Ethics. The others are not members and not bound by those rules. They may, however, be perfectly professional and honest. Either one, as a local real estate professional, is more likely to give you an accurate view of what you need to do to buy or sell a home than the mass media.
You can trust your local real estate agent or REALTOR because...
- They know the local market better than the media
- They're not as focused on "sales" as you think
- They serve as advisors and consultants in what is arguably a very complex process
- They build their business based on referrals, which comes from trustworthy, long-lasting relationships
This business is about relationships. The business of the mass media is about spewing information. A real estate agent wants and needs trust so they can help you. The mass media doesn't care if they help you, just that you listen or read. A REALTOR is here for the long-haul and wants to be your lifelong resource for any real estate needs. The mass media doesn't care if you listen or not. If you leave, their next sensational story will pull in someone just like you. The trust you want comes from choosing the right agent for you and letting them listen to what you want/need while they inform you of what you need to know.
Call your local REALTOR, get to know them, trust them, and listen to what they have to say. That relationship will help you in the long run.
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Bryan Robertson, CEO | T: 650.799.9951 | Email: firstname.lastname@example.org | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc | 171 Main St #220 | Los Altos, CA 94022