We've all seen that picture on the MLS of the empty living room with the off-white walls and beige carpet screaming "BORING!". It's enough to make a seller cry all the way to the poor house. And the rest of the photos get worse, you know...
- The picture of the toilet in the otherwise empty bathroom
- The picture of the bedroom closet
- The picture of the kitchen, stripped down to nothing but a sink and fridge
BORING, BORING, BORING!!!
Buyers are uninterested in that boring, boring listing! You know why? They can't see how they'd live there! A bedroom without a bed might as well be an office or a workout room. When was the last time you saw a builder with a new home on the market without some sort of staging? I'll bet it was half-past never. They stage because staging helps create the image buyers need.
Visualization Is Everything!
Most home buyers need help trying to place their "stuff" in a house. An empty room is like a blank canvas - perfect for stagers and interior decorators but bad for home buyers. They need things in the right place to be able to walk in and get an idea of how a room (or rooms) is/are used. With staging, home buyers should walk into a home and say...
I can see myself living here!
...and that's exactly what you want them to do. Don't make it any harder on them by listing an empty house.
But Staging Can Be Expensive
Yes, but so is losing 10% from not staging. The stronger the emotional attachment, the less people will nickle-and-dime you on the sales price. A staged home will typically sell faster and with more buyers (thus more offers at higher prices) than a home that's empty. My suggestion to home sellers is to always stage and especially when vacant. Not every room has to be covered by the major spaces (kitchen, family room, master bedroom) should be done. If done right, it'll sell quickly and the cost will be well worth the expense.
Take a look at this panel of experts talking about the merits of staging vacant homes.
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Bryan Robertson, CEO | T: 650.799.9951 | Email: email@example.com | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc | 171 Main St #220 | Los Altos, CA 94022